Worldwide Trend
Own brands now account for one of every five items sold in U.S. supermarkets, drug chains and mass merchandisers.
They represent more than $65 billion of current business at retail and are achieving new levels of growth every year.
Consumer Confidence
For American consumers, own brands are brands like any other brands.
In a new nationwide study by Ipsos-MORI, seven out of ten shoppers believe that the private label products they buy are as good, if not better, than their national brand counterparts.
Consumer Loyalty
Four in ten now identify themselves as “frequent” own brand shoppers and nearly half of all consumers say that their typical market basket contains 25% or more of own brand products.
South Africa is fast moving towards this…
Growth and Success
Retailers use own brands to increase business as well as to win the loyalty of their customers.
Own brands give retailers a way to differentiate themselves from the competition.
Enhance your Image
Own brand will enhance your image and strengthen your relationship with your customers.
Customers can buy a national brand anywhere, but they can only buy your Own Brand at your stores.
What are Own Brand Products?
Own brand products encompass all merchandise sold under a retail store's private label. That label can be the store's own name or a brand name created exclusively by the retailer for that store.
In some cases, a store may belong to a wholesale buying group that owns labels which are available to the members of the group.
What are the Advantages of own brands?
For your customer, store brands represent choice and the opportunity to regularly purchase quality food and non-food products at considerable savings compared to buying national brands, without relying on coupons or promotional pricing.
Own brands are made of the same or comparable ingredients as the national brands and because your store's name or symbol is on the package, the consumer is assured that the product is manufactured to your store's quality standards and specifications.
Own brands now account for one of every five items sold in U.S. supermarkets, drug chains and mass merchandisers.
They represent more than $65 billion of current business at retail and are achieving new levels of growth every year.
Consumer Confidence
For American consumers, own brands are brands like any other brands.
In a new nationwide study by Ipsos-MORI, seven out of ten shoppers believe that the private label products they buy are as good, if not better, than their national brand counterparts.
Consumer Loyalty
Four in ten now identify themselves as “frequent” own brand shoppers and nearly half of all consumers say that their typical market basket contains 25% or more of own brand products.
South Africa is fast moving towards this…
Growth and Success
Retailers use own brands to increase business as well as to win the loyalty of their customers.
Own brands give retailers a way to differentiate themselves from the competition.
Enhance your Image
Own brand will enhance your image and strengthen your relationship with your customers.
Customers can buy a national brand anywhere, but they can only buy your Own Brand at your stores.
What are Own Brand Products?
Own brand products encompass all merchandise sold under a retail store's private label. That label can be the store's own name or a brand name created exclusively by the retailer for that store.
In some cases, a store may belong to a wholesale buying group that owns labels which are available to the members of the group.
What are the Advantages of own brands?
For your customer, store brands represent choice and the opportunity to regularly purchase quality food and non-food products at considerable savings compared to buying national brands, without relying on coupons or promotional pricing.
Own brands are made of the same or comparable ingredients as the national brands and because your store's name or symbol is on the package, the consumer is assured that the product is manufactured to your store's quality standards and specifications.
Let us help YOU build YOUR brand…
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